11 Reasons to Use LinkedIn
First off, I know I haven’t updated my LinkedIn profile in a while, but I found this to be useful and has convinced me to do so…
In doing the research for this post, I heard from many LinkedIn users and business owners.
One of the things I have found fascinating about LinkedIn (which was corroborated by the conversations I had and emails I received), is that the individual tools on LinkedIn seem to form their own intense user groups. One person may focus their whole strategy on maximizing LinkedIn Q&A, another might focus on LinkedIn Events, while a third builds an entire strategy around participating in LinkedIn Groups discussions.
Once you have completed your profile an individual tool on LinkedIn can be a cornerstone of your business’ marketing.
Next Monday I will publish the much anticipated and well contributed article on LinkedIn strategies. I have received many submissions by small business owners and look forward to sharing them with you!
This week – a primer on LinkedIn Tools and when we discuss strategies we’ll all be on the same page about how the underlying tools used in the strategies work.
Note this is not intended to be a comprehensive list of all the tools on LinkedIn, just of the ones I think are most useful for small business owners. Next week we’ll put these into some perspective by exposing how small businesses are successfully using these tools.
All About LinkedIn Applications
In the bottom of the left column on your LinkedIn profile is a section called “Applications”. You might notice that in comparison to Facebook, there are relatively few applications available on LinkedIn. But the dearth of applications is more of a strength for LinkedIn – there’s far less clutter and the apps are focused on a single purpose – helping you present your professional wares. Many of the tools listed below are actually LinkedIn “Apps” that were developed by 3rd parties (i.e. not LinkedIn). There are only 4 third party apps that I’ve included in this list (and they only represent 2 “Tools”). The rest of my recommendations are tools that are core to your LinkedIn profile.
So here’s my Top 11 list… Read the rest of this entry »
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